Whether you believe it or not, social media is a platform that’s more than just using hashtags, uploading pretty pictures of you, and trolling your friends.
In fact, social media can surely be your huge driver when it comes to sales.
According to the survey, 42 percent of people have bought stuff that they see in trend on social media platforms.
This fact seems to be crazy right? This is what social media is all about.
However, the list doesn’t end here. You might have gone through numerous articles that focus on how you can enhance your social media engagement etc.
But here, we are going to talk about how one can make money from social media.
And from which social media platform we are planning to make money? Then it is none other than Instagram.
Instagram is one of the most widely used social media platforms, which has over one billion active monthly users.
This fact just does not make Instagram a fantastic marketing channel, but it simply is a gold mine of sales.
Hence in this article, we are going to have our whole focus to educate you about the viable way you can make money with your Instagram in a profound manner!
With that being said, stick with us throughout the article, as this article is the golden opportunity that you don’t want to miss!
What Are the Requirements to Make Money Off Instagram?
If only you own an Instagram account of your own, there is literally no guarantee that you can make money from it.
Similarly, having tons of followers can’t ensure that you can make money from your Instagram.
In order to make money from your Instagram account, one needs to monetize his Instagram account first.
And Instagram comes in handy with many strict policies for monetizing your account.
There are certain requirements that your account needs to meet in order to make money with your Instagram account.
Hence if you are someone who’s looking forward to monetizing your account, then we have surely got you covered.
Here, we are going to explain what requirements one needs to meet, in order to monetize his Instagram account.
Reach and Influence:
First thing first, by having the right amount of reach and influence, anyone can easily earn money with his Instagram account.
You must be wondering how?
Businesses out there are looking to collaborate with Instagram users who have exposure to a wide audience.
This way, the brand of the business gets more visibility and tends to get hold of the potential clients they deserve.
Not only this, with the help of a good Instagram influencer, businesses can turn their potential leads into customers.
Business owners these days believe that if only one person buys the business’s brand or service, there are high chances that the person would recommend that brand or service to their friends.
This way, the brand would be able to make its product stand out from the crowd.
And this is what your first requirement is.
If your Instagram account has the perfect reach and can influence people in buying stuff, then you can surely monetize your account!
Nowadays many illegal ways have been introduced to the people.
And by going with this illegal way, one can easily enhance its follower count on Instagram accounts.
Hence, Instagram officials are now aware of this practice, and thus, it doesn’t matter how many followers you have, if your followers don’t interact with you, one won’t be able to monetize his account, and thus won’t be able to make money with Instagram.
That is why, besides having a good follower count, one needs to make sure that his followers interact with them.
This interaction can easily be created if only your followers like and leave a comment on your posts, and share the content you post on your Instagram account.
This way, the algorithm of Instagram would get to know that your Instagram does have active followers, and your followers love the content you post on your Instagram account.
Even wondered how you can enhance the engagement score of your Instagram? Then we surely have got you covered.
Engaging with an audience is a simple task. All you need to do is to respond to your audience as soon as they comment or share your content on their Instagram account.
When you appreciate and be thankful for your followers to leave comments on your Instagram account, they will keep engaging with you in the future as well.
Hence, if your account has enough engagement rate, then you can surely monetize your account and make money with your Instagram.
In order to fully monetize your account, you first need to find yourself a suitable niche.
Your Instagram account should be based upon the niche that you love to persuade forward and make it your career in it.
According to a survey, 80 percent of consumers prioritize authenticity when they choose their favorite brands.
And passion here is the only key that helps you to make and grow an authentic connection with the audience.
All you need to do is to come up with such content that your followers resonate with, and enhance engagement of your Instagram account.
Once you build up that special connection with them, then your followers do exactly as they are told to.
Hence, while branding or marketing any product on your Instagram account, you would be able to ask your follower to at least try that product out, and once your follower buys that product, you would surely be able to make money from it!
With that being said, in order to monetize your account, you need to drive your Instagram in a specific niche.
How to Make Money Off Instagram: A Guide
You Need to have a Business Account:
Before we go any further, it is essential that you have a business account!
A lot of people have their personal pages instead of Business accounts on Instagram.
You might not know this, but turning to Instagram can have substantial benefits!
When you turn your account into a business account, you start driving your sales on Instagram to a big number!
Business profiles also give you access to a lot of new features which makes it very easy for you to sell on Instagram.
Moreover, business profiles can also be helpful when it comes to promoting your business as well.
Using Shoppable Pictures:
Instagram is all about looks and ambiance. With that being said, if you want to sell more, you have to present the pictures of your products in the most attractive way.
You must take photography seriously as far as Instagram is concerned.
One of the many reasons to consider taking Photography seriously is the fact that your business starts to attain more credibility and on the basis of that, you are able to generate more sales.
Tell a Little About Yourself? Utilizing Your Instagram Bio:
Sounds very obvious, right? You will be surprised to know when we tell you how many businesses and brands out there miss out on this simple detail!
If you want to make money with your Instagram account, you must make sure that you write an account bio that is complete as well as powerful.
If you leave your page incomplete, the image of your brand will appear unprofessional or shady.
When it comes to shopping online, a prospect is only to purchase from you if they know that you are a trustable entity.
Having said that, ensure that you create a catchy and attractive bio.
Link Trees: Give People Options:
When it comes to making money with your Instagram, using links is also an effective way.
However, you will find that there are not a lot of opportunities that you get for making a prospect click on a link.
However, when you use Link Trees, you get an option to do a lot more! Link tree saves you from a lot of errors as you never have to change your bio link ever again.
To simply put, Link Trees is a tool that optimizes the traffic on your Instagram account.
Linktree does not charge any money and is totally free which unlocks so many avenues for your business.
Give Exclusive Promotions And Benefits:
One of the best ways to make money with your Instagram account is by offering some benefits and promotions!
According to a study conducted, about 41% of Instagram users follow an influencer or a brand that is likely to give benefits and giveaways.
With that being said, you can also utilize this opportunity to make some sales through Instagram!
So now that you have decided to arrange promotions and giveaways, you don’t know how to create one.
One of the best ways to create a giveaway post is to create images using Text Overlays.
Text Overlays happen to be a stylish way to announce promotions.
Tag Products In Your Instagram Posts:
Above, we said that using an Instagram Business account can have a lot of benefits for you.
One of those benefits is that you gain the option to be able to tag products in your posts.
Think of it this way. You will simply be making a Digital Storefront for your customers on Instagram.
When you tag products on your Instagram page, your customers will be able to find products, prices, and URLs.
They can also purchase from you directly using those links.
However, if you want to make the most out of this option, try tagging products to Instagram Using Shopify or some other shopping cart that you prefer.
Use Instagram Ads to your Benefits:
If you want to make money with your Instagram, then using Instagram Ads can be one of the best ways to make money.
When you run ads on Instagram, you will be able to attract new audiences.
Other than that, you will also be able to attract your target audience as well.
You Can Promote and Create Social Contests:
Believe it or not, The indirect method of sales can be one of the most effective ways when you want to make money with your Instagram Account.
Talking about indirect methods, Instagram contests are one of the best ways to do this. You can arrange fun social contests or events.
At the end of this contest, you can announce giveaways and prizes for the winners.
Think of it as an incentive. You basically incentivize them to buy more from you.
Instagram contests can also be a great way to gain access to User Gen4erated Content!
Shoppable Stories Make Shopping Happen:
The feature of the story on Instagram is just like the way it should be: to tell people a story.
These stories do share content but don’t follow a regular pattern.
The biggest advantage of using stories to make money with Instagram is that these stories disappear after 24 hours.
Hence you can advertise as much as you want on your stories for 24 hours straight, and it will all be gone till the next day.
However, when your story becomes shoppable, then nobody can stop you from getting a heaping amount of engagement.
Shoppable stories directly link your customer to your product. This is yet the best way one can make money with Instagram.
Hashtags Work, For Real:
Hashtags happen to be a thing of the modern world. They are used as content unifiers and help business owners to promote their business and make their brand trend on the search column of Instagram.
However, using hashtags isn’t something that can be done easily. In order to use hashtags, one needs to come up with a list of hashtags that are in trend in the market.
When one uses trendy hashtags, then the content of that person starts to appear in the category of the hashtags.
Whenever anyone would search that particular hashtag, he would surely come across your post.
Yet this is another way to make money with Instagram!
Influencers Make Good Friends:
Influencers are all over Instagram nowadays and happens to be an effective way one can grow his follower count and boost up their sales, that too within no time.
Influencers are the people who are quite popular on Instagram, regardless how famous they are or if is a micro influencer, they all have their loyal followers.
And thus by being popular, these influencers happen to have exposure to a wide audience.
Only if you take the help of an influencer to make your brand out of the crowd, then the results you might get would simply be incredible.
With that being said, collaborating with an influencer to do the hard work for you can be the best ever thing you can ever do for your business!
Share User-Generated Content:
We are not sure about your taste, but in the world, we live in, who doesn’t like to be recognized?
And in this matter, your followers and your customers are on the same page.
By including the name of your customers or followers on your Instagram feed or on your story enhances your relationship with your followers.
If only you share the reviews and feedback of your followers and customers on your wall, they will be happy for this act of yours.
And as payback, they won’t hesitate for a moment to buy the next time from you!
How to Monetize Your Instagram:
Gaining followers on your Instagram account is just Halfway when you are looking to make money with your Instagram.
Considering that you have followers and access to some brands as well, you must know about some ways in which you can monetize your account.
Having said that, we have listed some steps following which, you will be able to make money on Your Instagram account.
1. Become an Affiliate Marketer:
If you want to make money with your Instagram account, one of the best ways to make money with your Instagram is by doing Affiliate marketing.
But how can you make money with your Instagram Account using affiliate marketing?
It’s rather simple. Begin by signing up with a brand. Once you sign up with them, you can then later promote their services or the products that they are selling.
Once you sign up with a brand as an affiliate marketer, they give you a link.
This link is given for when your followers buy a product or sign up through the link that you have been provided with.
When they purchase using the provided link, you make some commission on the sale.
Sometime before, Affiliate links were only accessible to bloggers.
During that time, the bloggers used to discuss the products, and then they used to place affiliate links in the articles.
If the review was well-written and it struck the customers, they would be moved to purchase using the link. Once they purchased, the blogger used to earn the money.
But, that’s a blast from the past. Let’s talk about today. If you like the idea of affiliate marketing, then you’d be delighted to know that Affiliate marketing can be done at just about any place on the internet.
When talking about affiliate marketers, you sure see a lot of them on Social Media.
Out of all the social media platforms, You will find that most of the affiliate marketers will be seen on Instagram or Facebook.
If you have followers on Instagram, you can make money with your Instagram account.
However, you will need to sign up with various affiliate marketing programs that are available in your niche.
With that being said, when you sell products in your niche, you are more likely to develop more sales.
But if you sell products out of your niche, you are likely to lose followers.
Try Finding Affiliate programs that add some value to the lives of your followers.
Some of the companies include Amazon Associates, ShareASale, and Clickbank.
2. Sponsored Posts:
You will need to develop a following. Once you become an influencer in your niche, you will notice that the brands will start to find you.
The brands start to find you because they think that you can help them spread the word about their brands.
With that being said, you will be considered a trendsetter once you become an influencer.
Seeing that you are an influencer, people will find you to be a trusted expert and they will consider your opinion credible as well.
However, when a brand reaches out to you, they will not only be chasing the high following that you have.
They are also looking to get high engagements and trust from their followers as well.
In return for sponsoring the product on your Instagram account, the business offers you their free products, a fee, a gift, exposure, or even all of them combined.
What you will make is going to be determined by the worth that you hold.
However, there is a catch.
When you make sponsored content, it needs to be valuable as well as apt.
Only this way you will be able to make sure that the audience is even interested or not.
If you end up making content that people are not interested in, you will see that your goal of making money with your Instagram account will start to fail.
This is because when you post content about which people could care less about, they will start losing all of their interests.
When it comes to marketing, having the interest of prospects happens to be a necessary thing for marketing.
You must also make sure to create your content in a well-reserved way.
This way, you will be able to make sure that you are able to maintain your credibility in front of your followers.
Having said that, we hope that you understand why it is too important for you to post content that your audience is interested in.
If you want to make money with your Instagram, you will have to strive for unique and good content.
You must contemplate their interest and their needs, and after that, you must choose a brand suited to their interests.
However, when it comes to choosing the brand, make sure that you are enthusiastic about having the brand as well.
Your enthusiasm towards the brand is directly proportional to your efforts towards the products of the brand.
Now, it’s also a good option to switch to an Instagram Business account as well.
When you switch to a business account, you will gain access to features such as Analytics.
On the basis of this feature, you will be able to determine your audience.
There are also tons of other features that can prove helpful when it comes to sharing sponsored posts on Instagram.
3. Sell Your Products and Services:
It’s interesting to be aware of the fact that you can make money with Instagram by promoting and selling your products from the platform.
Selling your product from Instagram is comparatively an easy task. All a user needs to do is to take incredible pictures of the product from his camera or phone and post those pictures on your Instagram account.
The more good the picture of your product would be, the more it will engage the audience to buy it.
Hence, on the off chance that you are not someone who is a great photographer, then you can hire one for yourself, as this is a factor that you simply can’t look over.
Now once, you have clicked premium and top-notch quality pictures of your product, now you need to come up with a strategy to sell out those products.
One premium strategy that counts to be effective to make your product stand out from the crowd is by giving off a premium giveaway contest on your Instagram profile.
Giveaway content happens to grab the most engagement when it comes to selling our products.
Audiences nowadays simply go crazy when they are bluffed into getting something for free.
Hence, the engagement you would receive from coming up with a giveaway contest would simply be incredible.
Now here you can take one step forward. You can mix up your non-promotional posts with promotional posts, this way your non-promotional post would be considered as promotional ones and would help people change their minds to buy your product.
But the thing doesn’t end here. If luckily you get in touch with a celeb or someone who just purchased your product or service, then you can ask them to leave an honest review about your product or service on your page.
Once they leave their reviews on your brand, you can screenshot their review and can turn that into content for your Instagram account.
When your followers will witness that your brand is something that is being used by celebrities as well, they wouldn’t be able to hold up their feelings about your product.
This is yet another profound way you can surely make money with Instagram!
4. Promote and Sell Your Photos:
Last but not the least, one can make money from Instagram in a profound manner by selling out his photos and images.
However, one needs to realize the fact that you can’t simply sell any image on the platform.
In order to sell your image or photo on Instagram, you need to make sure that the picture should be enriched with pixels and should be of top-notch quality.
In much simpler words, the pictures that you are looking forward to selling on Instagram should be exceptional, special and should comprise something that urges anybody who sees it to purchase.
Professional photographers and video shooters can have extreme benefits from this feature.
They have access to all the finest shots that they have clicked on in their career.
All you need to do is to make a portfolio of yourself and showcase the world about the talent that you have been born with.
If the people simply loved your photos and images, they would surely use them in their artwork or projects.
For which they would have to purchase the picture from you to avoid copyright infringement.
Hence this way you would surely be able to make money with Instagram.
You can take one step ahead of this and can email your portfolio to famous photographers and high multinational companies out there.
This way, there are high chances that you might get your hands on a potential client, that too within no time.
Instagram lately, provides users to turn their average Instagram account into a business one.
Hence, by turning your account into a business one, you would surely be able to add details about yourself, and thus would make it easier for your potential clients to reach out to you.
This is yet surely another way one can monetize his Instagram account.
Also Read: How to Use Hashtags on Instagram
There have been a lot of examples of how you can make tons of money just by selling on Instagram!
You just have to know about the features that Instagram offers. Not only that, but it is also essential that you know how to make use of those features.
When you utilize those features to your advantage, you will see that you will easily be able to make money with your Instagram.
All you have to do is take your Instagram marketing strategy to the next level. And that is not as intimidating as it may.
All you need to do is to have proper planning, set your strategies right, and you must know how to use Instagram features the right way.
There are a lot of businesses out there that just keep posting the content on their Instagram page.
Here’s the News Flash: Making Money with your Instagram is nearly impossible if you just keep posting content without any kind of planning or strategy.
Having said that, we have decided to put together this guide to help you familiarize yourself with some strategies through which you can make money with your Instagram Account.
We hope that the tips we have mentioned in this article help you achieve your purpose.