When doing it right, influencer marketing can give impactful results to a brand. However, there is still a need to keep the marketing strategy cost-effective.
That is why, he have decided to create this Instagram Pricing Calculator to facilitate the estimation of the ideal pricing of a collaboration with influencers.
Please, provide us some details of the account to be able to give you an estimated campaign price.
Instagram Influencer Post & Story Pricing Calculator
Do you think the pricing above is reasonable?
Well, to have the answer, first, we need to understand the different factors that affect the rate of an influencer.
We calculated the pricing based on industry standards but below you can find more information on why and how the price is estimated.
Also, you might be interested in our other Instagram calculators:
Factors That Affect the Rate of Influencers
Ways to Pay an Influencer
You might be surprised to know that cash is not the only way to pay influencers. There are other methods you can use to compensate an influencer.
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How Much Does It Cost To Use An Instagram Influencer?
According to our post calculator, on average an influencer with 10k followers can cost between $300 – $500 per post, an influencer with 100k cost $1k – $3k, and one with 1M followers can cost more than $10k per post.
The prices above can vary immensely depending on their engagement rate, which is a critical metric to consider. Also you have to evaluate the niche and the audience they reach.
Another thing you have to consider if you want to work with an influencer is that having them share one post won’t make much difference in your marketing campaign, you should consider working together in a few posts and stories for a few days actually to engage their followers into your brand.
Working in a few posts and stories with an influencer can help negotiate a better rate per post, which would be beneficial for you and the influencer would likely be more interested in too.