Instagram Engagement Calculator

As a business owner, you want to track the performance of your social media content. Tracking your Instagram likes, comments, and shares can help you identify your best-performing content.

When your audience interacts with your content, they essentially become leads. Those are the prospects that are more likely to convert down the road.

But, how to calculate Instagram engagement? Is there a formula? Or, does Instagram give you insights?

Instagram Engagement Calculator

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What is Instagram Engagement Rate?

Simply put, the Instagram engagement rate is the percentage of followers that interact with your Instagram posts.

The interaction can be in the form of a like, comment, or share.

And, of course, the higher the engagement rate of your account, the more valuable it gets.

How to Calculate Instagram Engagement?

The most common method of calculating Instagram engagement is to divide the number of interactions (likes, comments) by the number of followers.

This gives you a percentage that represents the part of your audience that interacts with your content.

However, this method doesn’t take into account the number of people who have seen your content but haven’t interacted with it.

A more accurate way to calculate engagement is to divide the number of likes + comments by the number of impressions.

Impressions are the number of times your content has been seen, regardless of whether it has been liked or commented on.

This method will give you a more accurate picture of how much engagement your content is getting.

So, just divide the number of engagement events (likes + comments) with the number of impressions and multiply them by 100.

Engagement = (Likes + Comments) / Impressions x 100

You’ll get your engagement rate.

For instance, a post gets 20 likes, 5 comments, and 50 impressions.

Its engagement rate, according to the above formula would be:

(20 + 5)/50×100 = 50%

But, of course, that’s not the engagement rate you should expect to get.

On average, the engagement rate of an Instagram post is around 3%.

How to Calculate Instagram Post Impressions?
Thankfully, it’s pretty easy to calculate impressions of an Instagram post.

Just go to the post you want to know the impressions of and click on “Insights”.

You’ll find the number of impressions for that post at the bottom right corner.

Why Should You Track Your Instagram Engagement?
Tracking Instagram engagement is important because it tells you how relevant your content is to your target audience.

A high engagement rate typically means your content resonates with your followers.

Final Thoughts

When you’re a business looking to grow your Instagram presence, one of the most important things to look for is engagement.

Engagement is the number of interactions (likes, comments, shares) that you get on each of your posts.

A high engagement on a post would mean you’re providing relevant content to your audience.

Thankfully, calculating your Instagram engagement rate is easy; here’s the formula:

Engagement = (Likes + Comments) / Impressions x 100