If you’re a clothing brand or line, you know how important it is to have a strong Instagram presence. But how do you get more followers on Instagram?
And how can you make sure that they’re the right followers?
people who are interested in fashion and are likely to become customers?
In this article, we’ll share some tips and ideas on how to increase your Instagram following and turn those followers into paying customers.
How To Get More Instagram Followers For Clothing Brands And Line
Define Your Audience
The first thing you need to do to be successful on Instagram is to define your target audience.
You should know your audience for your overall brand but it might be slightly different when you are looking into promoting it through social media.
Your target audience on Instagram should be people who are interested in fashion and are likely to become customers.
You want to make sure that the content you’re posting is relevant to them and that they will enjoy seeing it in their feed.
To do this, you need to understand what interests your target audience and what kind of content they will like. Questions like the ones below can help you:
- Who are you trying to reach with your clothing brand?
- What age group are they in?
- What gender do they identify as?
- Where do they live?
- What interests do they have?
Once you know who your target audience is, you can start to create content that appeals to them.
If you’re not sure how to get started, consider using Instagram’s Insights tool to learn more about the people who are already following you.
Design A Beautiful Grid
When people land on your Instagram profile, the first thing they’re going to see is your grid.
Your grid is important because it’s how you make a first impression on potential new followers.
You want to make sure that your grid is visually appealing and that it gives people a good idea of what your brand is all about.
To do this, you should:
- Choose a color scheme and stick to it.
- Use high-quality images.
- Post consistently.
- Plan your grid out in advance.
This is a great way to make sure that your grid looks cohesive and that each photo compliments the others.
Use Product Category Hashtags
One great way to attract new followers is to get them to find you through hashtags and the best method to do it is with “category” ones.
Product category hashtags are hashtags that are specific to the product you’re selling.
For example, if you’re a clothing brand that sells women’s dresses, some relevant product category hashtags might be: #womensdressesforsale #summerdress #floraldresses #womensdresseshop
By using these hashtags, you can make it easier for people who are interested in purchasing women’s dresses to find you.
You can apply this same strategy for all the product categories you sell.
Don’t forget to mix things up and use different hashtags for each photo. You don’t want to use the same hashtags over and over again because this will make your content appear spammy.
Post User-Generated Content
Another cool way to get more followers is to post user-generated content.
User-generated content is any kind of content that’s been created by your followers or customers.
It could be a photo of them wearing your clothes, a review, or even just a mention on social media.
When you post user-generated content, you’re not only getting free content for your feed, but you’re also showing your followers that you care about them.
This is a great way to build a strong relationship with your followers and turn them into loyal customers.
To get user-generated content, you can:
- Encourage people to tag you in their photos.
- Run a contest or giveaway.
- Ask for reviews and testimonials.
- Monitor your mentions.
By doing these things, you should be able to get plenty of user-generated content that you can use on your feed. Just make sure to give credit to the creator!
Post In All The Formats
Instagram offers a few different types of posts, and you should be using all of them to get the most out of the platform.
Each type of post has its own benefits, so you should try to use all of them when possible.
For example, photos are great for showing off your products, but videos can be used to give your followers a behind-the-scenes look at your brand.
Stories are perfect for quick updates and announcements, Reels are the best format to show off your creative side and Live sessions are a good way to connect with your followers and answer questions in real-time.
No matter what type of content you’re posting, just make sure that it’s high-quality and that it aligns with your brand.
Have A Branded Hashtag
Another great way to get more followers is to have a branded hashtag. A branded hashtag is a hashtag that is, as the name says, specific to your brand.
It’s a great way to get people talking about your brand and it can also be used as a marketing tool.
For example, let’s say you’re launching a new clothing line. You could create a branded hashtag for it, like #TheNewCollection or #YourBrandSummerCollection
Then, you can encourage your followers to use the hashtag when they post photos of themselves wearing your clothes.
Not only will this get people talking about your brand, but it will also help you to track how well your new clothing line is doing.
To create a branded hashtag, just come up with something that’s unique to your brand and use it when you share content related to it.
Make sure to promote it on all your social media channels and use it often so that people will start to recognize it.
Analyze Other Clothing Accounts
One of the best ways to learn how to get more followers on Instagram is to analyze other Brands and clothing accounts.
See what they are doing that is working for them and try to replicate it.
Of course, you don’t want to copy them exactly, but this can give you a good starting point.
To do this, just take a look at some of the most popular clothing brands on Instagram and analyze the type of content they share.
Here are a few things you can look at:
- How often they’re posting
- What type of content they’re posting
- What their hashtag strategy is
- How they’re interacting with their followers
By taking a close look at how other brands are using Instagram, you should be able to get a better idea of how you can use it to grow your own clothing brand.
Stay On Brand
One of the most important things to remember when trying to grow your Instagram following is to stay on brand.
Your content should always be in line with your brand’s message and values.
If it’s not, then you’re going to confuse your followers and turn them off.
To make sure that you’re staying on brand, just take a look at your feed as a whole.
Is the content you’re sharing consistent with your brand? Is it something that your target audience would be interested in?
If not, then you need to make some changes.
Remember, every piece of content you share should help to build your brand and make it more recognizable.
Promote But Not In Excess
Yes, you have to promote your products, new collections, sales and all about your clothing brand to be able to increase your sales.
But part of your marketing strategy is also to get new possible customers and on Instagram, to get more followers, you need to engage people first before selling them anything.
This is why it is important that you don’t only focus on promoting your brand, but also on creating entertaining content.
Yes, you can (and should) post photos of your clothes, but you should also mix it up with other types of content like behind-the-scenes photos, how-to videos, and even just fun pictures from your or your company’s day-to-day life.
By promoting your brand in a way that is both informative and entertaining, you’re much more likely to attract new followers and keep them engaged.
Take Advantage Of Your Loyalty Program
If you are a brand with some loyal customers that are signed up to a loyalty program already, then you should ask them to follow you on Instagram too.
This way you can offer them some exclusive content or give them a sneak peek of your new collection.
It’s also a great way to show your appreciation for their loyalty and get them even more engaged with your brand.
To do this, just add a link to your Instagram profile on your loyalty program’s sign-up page or on an email you send to them, where you can encourage your customers to follow you.
You can also promote your Instagram profile on your other marketing materials, such as your website and email newsletter.
Get Some Partnerships
Another great way to get more followers is to partner with other brands or Influencers who have a similar target audience.
For example, if you’re a clothing brand that targets teenage girls, then partnering with a popular fashion blogger would be a great way to get your brand in front of more people.
Not only will this help you to get more followers, but it will also help you to build relationships with other brands in your industry.
To find partners, just search for other brands or Influencers who have a similar target audience to yours and reach out to them about partnering up.
You can also use hashtags to find potential partners. Just search for popular hashtags in your industry and see who is using them.
Then, you can reach out to those brands or Influencers and see if they’re interested in partnering with you.
Instagram is a powerful platform that can help you to grow your clothing brand.
But it’s important to remember that you need to put in the work if you want to see results.
By following the tips we’ve shared here, you should be well on your way to getting more followers and growing your brand.
Just be patient, consistent, and creative, and you’ll see the results you’re looking for. Good luck!