Yoga Instagram Growth Tips: Build a Community & Get Followers
Chloe Davis
July 2, 2025
Chloe Davis
July 2, 2025
Audience Growth
•
8 minutes read
So, you're using Instagram to spread the gospel of yoga. Fantastic. But you've hit a wall, and your follower count is more stagnant than a forgotten kombucha. How do you get more followers on Instagram and nama-stay engaged?
First, a reality check. There are two kinds of followers: real ones and fake ones. Real followers are your people — they dig your content and hang on your every word. These fake followers are often bots or freeloaders who just want to spam you. We're here for the real ones, the people who will actually engage and help you build something meaningful. Let's get to it.
Think of your Instagram profile as your digital studio. The first thing a visitor sees is your bio and your last nine posts. This is your handshake, your welcome mat. If it’s a mess, they’re gone.
A killer profile optimization strategy starts here. A consistent theme, a deliberate color palette, and a reliable posting schedule can be more powerful than you think. In fact, some studies show that 60% of consumers are more likely to engage with brands that maintain a cohesive aesthetic. You don't need to be a design guru; you just need to be intentional. Make your profile grid a place where people want to roll out their mats and stay a while.
If you're posting into the void and getting nothing back, it's time to change your tune. When the well runs dry, the thirsty traveler doesn't abandon the journey; they seek new springs. Your voice is that spring.
Experiment. Try a different tone in your captions. Share a new type of content. Keep tweaking until you see a flicker of life — a few more likes, a genuine comment. That's your signal. Once you find the voice that resonates, lean into it. The right people will gather, drawn by your authentic sound. This is the heart of a successful content strategy.
Okay, we said experiment, but don't go completely off the deep end. Your followers showed up for yoga, so don't suddenly start giving unsolicited financial advice (unless it's about how to budget for more yoga pants).
Consistency is what builds a brand. People learn what to expect from you. It’s fine to sprinkle in new things to see what sticks, but don’t abandon your core purpose. Stay true to your yoga instagram niche.
There's a fine line between establishing credibility and just bragging. Yes, post about your awards and certifications. But if your feed is nothing but a shrine to your own greatness, you’ll bore everyone to tears.
And please, spare us the endless sales pitches. Your followers are not here for your marketing copy. They want to see the human behind the brand. The goal is building a community on Instagram, not just collecting customers. You need to sprinkle in some 'human' content—a carefully curated glimpse of your 'authentic' self—so people feel a 'connection' before you inevitably try to sell them something. It's not just about being social; it's about making the sheep feel loved before you shear them.
Instagram gives you a whole playground of formats. Use them all.
Going live is one of the best engagement strategies for Instagram, but going live with someone else is a game-changer. Invite another yoga teacher or influencer to collaborate on Instagram with you.
Why? Because their followers get a notification, too. Suddenly, you’re in front of a whole new audience that’s already interested in what you do. This is your moment to shine. Give them a reason to click over to your profile and hit "Follow." Make sure you both agree to keep the replay up in your Stories for 24 hours to maximize the reach. It’s a win-win.
Highlights are your brand's trailer. They are prime real estate for hooking new visitors who are checking out your profile. Pack them with valuable and engaging content.
Create Highlights for different categories: Asana tutorials, Yoga FAQs, studio info, retreat details, whatever serves your audience. And for the love of aesthetics, create clean, beautiful cover photos for them. It makes people want to click.
That one little link in your bio is precious. Are you really just sending people to your homepage? Please, stop.
The smartest brands on Instagram update their bio link constantly, pointing followers to new articles, special promotions, or specific landing pages. If that feels like too much work, at least use a service like Linktree to offer a menu of your most important links. Directing people with intention is always better than a lazy link to your homepage.
If new followers aren't coming to you, go to them. One of the most effective instagram growth tips is to actively participate in the communities that already exist.
Find other popular yoga accounts and get involved. But don't be a bot. Skip the generic "Cool pic!" comments. Instead, add real value. Share a thoughtful insight, answer a question, or offer a helpful tip. When you engage genuinely, people will get curious, check out your profile, and—if you’ve followed the steps above—they’ll follow you.
Feature accounts are curators. They find and reshare other people's content, often to a massive audience. Getting one of your posts shared by a feature account (with credit, of course) can send a flood of new, relevant followers your way.
Find them by searching for hashtags in your niche (e.g., #VinyasaFlow, #AerialYogaLove). See what kind of content they share and what hashtags they use. Create something amazing that fits their vibe, use their tags, and you just might get the spotlight.
So there you have it. A roadmap to growing your yoga instagram without losing your mind. Remember to be patient and consistent. This isn't an overnight sprint; it's a marathon of mindful effort.
And please, don't get lost in the numbers game. Chasing millions of followers? You're just building the world's largest ghost town.
It's easy to get caught up in metrics, but true connection is what truly matters. Building a community on Instagram takes time and steady effort. Part of this effort involves understanding why people leave so you can stop losing Instagram followers and nurture the community you have. It's better to have a small, engaged group that cares than a massive, silent audience. Enjoy the process, and the right people will find their way to you.
Got any other instagram growth tips that have worked for you? Share them in the comments below.
Namaste! 🙏🧘♀️✨
While these strategies are proven to work, every account is unique. Get a personalized audit that analyzes your specific account data and provides tailored recommendations for growth and monetization.
When I'm not writing, I'm usually trying out a new recipe, tending to my ever-growing collection of houseplants, or planning my next weekend trip to a place I've never been.
