Privacy Policy

1. Introduction

Welcome to Inselly.com ("we," "us," or "our"). We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our free Instagram calculators, read our blog or purchase our paid AI-powered Instagram account audit service (collectively, the "Services").

By using our Services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect different types of information depending on how you interact with our Services.

a. Information You Provide to Us

Paid AI Audit: When you purchase our Instagram account audit, we collect your email address and payment information. Please note that payment information is processed securely by our third-party payment processor, and we do not store your full credit card details. You will also provide the Instagram account handle you wish to have audited.

b. Information We Collect Automatically

Usage Data: When you access our website, we automatically collect certain information, including your IP address, browser type, operating system, the pages you visit on our site, the time and date of your visit, and referring URLs.
Free Instagram Calculators: When you use our free calculators, you will provide a public Instagram account handle. We then collect publicly available data associated with that handle, such as follower counts, post frequency, and public engagement metrics (likes, comments) to generate the estimations.
Paid AI Audit: For our audit service, we use a data scraping tool (Apify) to collect publicly available information from the Instagram profile you provide. This includes, but is not limited to, follower data, post history, engagement rates, and other public metrics necessary to perform the analysis. We only collect information that is publicly visible and shared by Instagram.

3. Cookies and Other Tracking Technologies

a. What are cookies? A cookie is a small text file that is stored on your computer or mobile device when you visit a website. It enables the website to remember your actions and preferences over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

b. How we use cookies We use cookies to understand how you use our Services and to improve your experience. We categorize our cookies as follows:

Essential Cookies: These cookies are strictly necessary to provide you with services available through our website and to use some of its features. Because these cookies are strictly necessary to deliver the website, they are loaded automatically without your consent.
Analytics and Performance Cookies: These cookies are used to collect information about traffic to our Services and how users use the Services. The information gathered does not identify any individual visitor. The information is aggregated and therefore anonymous. We use Google Analytics for this purpose. Google Analytics uses its own cookies. It is only used to improve how our Services work. The Google Analytics script will only be loaded after you provide your explicit consent through our cookie consent banner.
The information collected by these cookies includes:
- The number of visitors to our website.
- The websites that referred them to our website.
- The pages they visited on our website.
- The time of day they visited our website.
- Whether they have visited our website before.
- Other similar information.
You can find out more information about Google Analytics cookies here and about how Google protects your data here.

c. How to manage your cookie preferences When you first visit our site, you will be presented with a cookie consent banner. You can manage your preferences for non-essential cookies at any time through this banner. Additionally, most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

4. How We Use Your Information

We use the information we collect for the following purposes:

To Provide and Maintain Our Services: To operate our website, deliver blog content, provide results for our free calculators, and generate and deliver your paid AI-powered audit report.
To Process Transactions: To process payments for our paid audit service.
To Communicate With You: To send you your audit report, respond to your inquiries, and provide customer support.
To Improve Our Services: To understand how users interact with our website and tools, allowing us to enhance user experience, improve our algorithms, and develop new features.
For Analytics and Research: To analyze trends and user behavior on an aggregated and anonymous basis.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share your information with third-party service providers who perform services for us or on our behalf. We have contracts with these providers to ensure they protect your data. These include:

Airtable: We use Airtable as our primary database to store information related to our services and user interactions.
n8n: We use n8n for workflow automation to connect our applications and process data efficiently between our services.
PDF Monkey: We use PDF Monkey to generate the final PDF report for our paid AI-powered account audit.
Apify: We use Apify to securely and ethically scrape the necessary publicly available data from Instagram for our analysis tools.
Payment Processors: We use a third-party payment processor (e.g., Stripe, PayPal) to handle secure payment processing for our paid services.
Analytics Providers: We use Google Analytics to help us understand and improve the usage of our Services, subject to your consent.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

7. Data Security

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

8. Your Data Rights (GDPR & CCPA)

Depending on your location, you may have certain rights regarding your personal data:

The right to access: You have the right to request copies of your personal data.
The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us using the contact information below.

9. International Data Transfers

Your information, including personal data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

10. Children's Privacy

Our Services are not intended for use by children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personally identifiable information from children. If you become aware that a child has provided us with personal data, please contact us.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy, you can contact us by email: contact@inselly.com.