Instagram Pricing Calculator for Posts, Reels & Stories

Discover the true worth of your content with our instagram influencer pricing calculator. Get data-driven estimates for posts, Reels, and Stories. We help you calculate instagram post value based on real engagement metrics and CPM, providing transparent pricing for influencers and brands.

Get Your Free Content Valuation

Enter an Instagram username to get an estimated post value.
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Calculate Account Value

We're analyzing the Instagram profile and calculating its market value. Your results will be ready in 0 seconds.
Progress

Retrieving profile information
Analyzing follower count and growth rate
Analyzing engagement metrics
Calculating account value
Preparing final report
This may take up to a minute as we analyze multiple data points for accuracy

How to Price Instagram Posts: A Data-Driven Approach

Knowing what to budget or charge for Instagram content – be it a static post, a dynamic Reel, or an ephemeral Story – can feel like a moving target. With our calculator, we bring clarity to this process with a data-driven approach, providing transparent cost estimations that reflect the true impact of your content.

Potential Number of Ad Integrations:

Understanding CPM and CPE: Tailored Pricing

Our cost calculations hinge on two crucial pricing models:

It's important to note that our Estimated CPM and Estimated CPE aren't fixed. These values are dynamically adjusted using multipliers based on the account's specific category (e.g., beauty, automotive, travel) and the primary geographic region of its audience. These crucial factors significantly influence market rates and content value, ensuring our estimates are precise and reflective of real-world pricing.

Content-Specific Valuations

While the core principles remain consistent, we apply specific adjustments to reflect the unique value and performance characteristics of each Instagram content type:

Why Our Approach Benefits You

Our sophisticated yet straightforward calculation method offers clear advantages:

By focusing on real impact and adapting to market nuances, we empower you to budget smartly and value your Instagram content effectively.

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